The year 2011 marked the debut of BDW’s new project, 100% FUTURE SERBIA, which presented almost 150 Serbian designers in 115 shop windows, as unique design exhibition the people of Belgrade have never experienced this way before. With special launch support from SUPERKVART, BDW organizes a city premiere, a true street block-party in partnership with BELEF, on Sunday June 3rd, under patronage of the Serbian Ministry of Culture.
Visitors and passers-by alike, will again be able in 2012, from 03 – 17 June, to enjoy the exhibited designs while walking from Kalemgdan to Slavija in over 100 shop windows and discover interesting places with gems of new Serbian design, by following a map distributed all over the city. With the project 100% FUTURE SERBIA ON BELEF we support the young and upcoming national design scene, and by posting the exhibitions in Belgrade shop windows, it supports the city’s trade and hospitality industry in the times of crisis, directing the attention of the media, the institutions and the public to all the forms of creative industries for two whole weeks.
103. Tanja Stevanović, NARODNA BIBLIOTEKA SRBIJE Skerlićeva 1
Belgrade Design Week is a one-off – a unique set-up that is free from the corporate atmosphere that so often pervades other such events. The energy, optimism and warmth of Jovan and his team flows through every event – lectures, workshops, meals & drinks alike!
I’ve never been good at sitting in a dark lecture hall for more than an hour or so at a time but found myself doing three lectures back to back at Belgrade – such was the quality of speakers. Timetabling was crazy at times but at BDW everybody seems happy to ‘go with the flow’ – and has an even better time for doing so. The City of Belgrade should be very proud of this gem!