The year 2011 marked the debut of BDW’s new project, 100% FUTURE SERBIA, which presented almost 150 Serbian designers in 115 shop windows, as unique design exhibition the people of Belgrade have never experienced this way before. With special launch support from SUPERKVART, BDW organizes a city premiere, a true street block-party in partnership with BELEF, on Sunday June 3rd, under patronage of the Serbian Ministry of Culture.
Visitors and passers-by alike, will again be able in 2012, from 03 – 17 June, to enjoy the exhibited designs while walking from Kalemgdan to Slavija in over 100 shop windows and discover interesting places with gems of new Serbian design, by following a map distributed all over the city. With the project 100% FUTURE SERBIA ON BELEF we support the young and upcoming national design scene, and by posting the exhibitions in Belgrade shop windows, it supports the city’s trade and hospitality industry in the times of crisis, directing the attention of the media, the institutions and the public to all the forms of creative industries for two whole weeks.
103. Tanja Stevanović, NARODNA BIBLIOTEKA SRBIJE Skerlićeva 1
The participant’s list is impressive! Belgrade Design Week is the best professional event I ever participated in. But to me it also has emotional significance. I am in Belgrade again, twenty years later. I was not sure what to expect but I encountered a fantastic atmosphere and amazing people. I have a feeling I have old friends here.