Related Projects: Belgrade Design Week Festival 2008

Sawaya & Moroni emerges on the international design scene in 1984 relatively quickly combining professional talent of architect and designer William Sawaya with entrepreneurship Paolo Moroni. The company is now set as a manufacturer of high quality design furniture.

Both partners are from areas unrelated to the furniture, so the lack of family’s tradition to be respected and passed, typical of this area, becomes a positive element, free from all conceptual and productive restrictions. Thanks to this freedom borns a collection of limited editions signed by the great protagonists of contemporary architecture, design and art, together with a multitude of furniture, silver and artifacts that have found place in private collections and design museums around the world .

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The brand Sawaya & Moroni is mainly known for his research and conceptual design for its daring collaborations with architects such as Jean Nouvel, Daniel Libeskind, Dominique Perrault, Michael Graves, OM Ungers, Massimiliano Fuksas, Zaha Hadid, Charles Jencks, Kazuo Shinohara, Ettore Sottsass, Adolfo Natalini, Jakob + MacFarlane, Hani Rashid, Mario Bellini, Jean-Michel Wilmotte, but also for design projects as well as signed by the same William Sawaya from designers or artists such as Ron Arad, Michael Young, Richard Hutten, John Maeda, Toshiuki Kita, Borek Sipek, Toni Cordero, Platt + Young, Christian Ghion, Mario Cananzi, Jeannot Cerutti, Terry Dwan, Matt Sindall, Veit Streitenberger, Ludovica + Roberto Palomba, Luigi Serafini, Marco Mencacci, Tim Watson, Sido + Francois Tevenin, Setsu Shinobu Ito +, and others.


Been a few weeks after the end of the Belgrade Design Week, but in my mind is still alive all the energy collected in the three very intense days in Belgrade. I enthusiastically accepted the invitation to the BDW 2010 but, honestly, I did not expect to live a so unique experience: BDW Conference is an incredible concentration of creativity, freedom, passion and feeling that involves all participants. Amazing the people of the organization guided by the genius and craziness of Jovan!