TONY CHAMBERS / WALLPAPER (UK)

Related Projects: Belgrade Design Week Festival 2009

Belgrade Design Week is fantastic! It is a conference with a great international reputation.   I have heard so many friends, professionals and peers who said it was one of the best conferences in the world, and something you must do! So, I had no doubts in saying yes when Jovan asked me to do it 6 months ago. Belgrade Design Week is different, it’s a bit crazy, and the special passion and the energy is what makes it really good!

Tony has become Wallpaper’s editor in chief in March 2007. Before that, Tony has been working for Wallpaper as a creative director. Tony’s achievements at Wallpaper* include the introduction of a critically acclaimed new design direction; creating the brand identity of the ground-breaking Wallpaper* City Guides, published by Phaidon; and the design of 2006’s most collectable magazine of the year, Wallpaper’s 10th anniversary issue – a tour-de-force celebrating the most successful year in its history.

Prior to joining Wallpaper* in 2003, Tony spent six years as art director of Condé Nast’s GQ, where he twice won PPA Designer of the Year. He was previously art editor of the Sunday Times Magazine and has won a roll call of design honours. Before he embarked upon his illustrious career, Tony graduated from Central St Martin’s School of Art with a First Class Honours degree.

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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