Sasha Vidakovic was born in Sarajevo, Bosnia and Herzegovina, where he studied Visual Communications at the Academy of Fine Arts. After moving to London in 1991, he worked as a designer and creative director of some of the most renown international design and branding agencies. His career took him to Milan, Italy, where he was a Creative Director of another global branding agency for a number of years. Returning to London, he established SVIDesign, an independent brand and design consultancy which applies a strategic and analytical approach in reaching creative design solutions. With more than twenty years of experience in the field of visual communication and branding, Sasha Vidakovic has created communication strategies, identity programs, packaging, environmental graphics, as well as books, brochures and catalogues, for clients ranging from big global brands to small businesses and individuals. His clients list includes, amongst others: Harrods, Victoria Beckham, Ossie Clark, Feragammo, Zegna, WWF, Alfa Romeo, Novo Nordisk, Azimut|Benetti yachts, Macmillan publishers, Volvo, Ideal Standard, P&G .

Beside professional activites, Sasha pursues personal engagements as a member of CSD, ICOGRADA and ULUPUBIH where he occasionally gave lectures and workshops. He also designs and publishes posters as a personal response to world issues. Sasha’s work has appeared and won awards in design publications and various international poster exhibitions. He is a recipient of 6 April award of City of Sarajevo for his achievements in the field of Graphic Design. He has sat on a number of judging panels for design awards (D&AD, Design Week etc) and was elected Fellow of the Royal Society of Arts and advisor and ambassador of Belgrade Design Week and Sarajevo Green Design Festival. Sasha is also a visiting lecturer at Condé Nast College of Fashion, London and European Institute of Design IED, Milan, Italy.

  • 2013 Graphis – Gold award, Poster Annual
  • 2013 Graphis – 5x Silver award, Design Annual
  • 2013 Graphis – Gold award, Poster Annual
  • 2012 Graphis – 2x Gold awards, Design Annual
  • 2012 Graphis – 3x Gold awards, Poster Annual
  • 2012 D&AD Awards, London – Branding
  • 2012 Sarajevo Green Design Festival Lecture
  • 2012 Design Museum London – The future of digital publishing
  • 2011 D&AD Awards, London – Student awards

During the 10 year history of Normann Copenhagen, we have learned that passion for design and architecture is strongly connected to people and not places. Coming from a part of the world where DESIGN is almost part of your DNA and every household has a selection of Design Classics, does not guarantee that passion is found.   When coming to Belgrade for the BDW 2009 we found a dedication and passion at the highest level. We can only be jealous that such events, created with passion and real interest to push the viewers and visitors to the next level are not more commonly found in Denmark. That again is a tribute to the great efforts found behind BDW and we hope to be part of your events in the years to come.