ROBERT THIEMANN / FRAME MAGAZINE (NL)

Related Projects: Belgrade Design Week Festival 2007

Established in 1997, Frame is the world’s leading media brand for interior-design professionals. Frame’s media channels serve as unique sources for novel approaches to the use of colour and material in designing objects and spaces that lead to meaningful experiences. Publications include Frame magazine, as well as a full list of books.

Educated as a chemical engineer, Robert Thiemann worked as a copywriter and later editor before heading Frame Publishers. Curious and sharp-eyed, he turned an almost romantic interest in chemical creations into a passion for the beauty of creativity. In 1997 Thiemann founded Frame, a magazine of interior design. With Frame, Thiemann aims to capture the most remarkable built environments to inspire a creative audience. Still at the magazine’s helm, he is passionate about the editorial process – conception, in-depth content, graphic design, materialization – and continues to explore new directions. In 2013, for example, the first Ninety Minutes of Frame was staged, a live version of the magazine. It was also the year in which Frame launched its first app. More than a mere digital version of the magazine, it was designed and developed especially for the iPad, making the most of this medium. In 2013 he edited the 496-pages thick book Think Dutch, an extensive study of architecture and design in the Netherlands that demonstrates how a system crisis can inspire pioneering visions. In 2014 and 2015 Thiemann conceived two pop-up stores. Both designed by Dutch outfit i29, the stores offered a three-dimensional translation of Frame magazine. Experiential, architectural and graphic, both projects served as mini-department store, contemporary gallery and commercial launch pad at the same time. Both pop ups have won the FX Award for Best Retail Space and have been widely published. Thiemann is the managing director of Frame Publishers, an Amsterdam-based company that also publishes Mark, Foam and Elephant magazines as well as books on art, architecture and design. He has lectured and was a jury member for design competitions all over the world.

www.frameweb.com

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!

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