Related Projects: Belgrade Design Week Festival 2007

Droog is a conceptual design platform in Amsterdam. Droog became a leading actor in the field of design and innovation, with a focus on matters that affect society and its people. Co-founded and directed by curator and author Renny Ramakers, design company Droog creates cutting edge products, projects and events around the world in collaboration with designers, clients and partners.

Droog has been pioneering new directions for design since the early nineties, redefining international notions of luxury in design. Droog is situated in the heart of Amsterdam—at its own revolutionary hospitality concept Hôtel Droog – and has a branch in Hong Kong.

Droog was born from making connections. It initiates partnerships worldwide by exploring globally relevant issues, which lead to innovative collaborations. By working together with a variety of individuals, companies and institutions, projects are rich in what they produce and instigate. Major collaborations include the New Original project, the Rijksmuseum, the Museum of Sex in New York, the CACAU Cultural Centre in São Tomé, and all of the products Droog has ever produced.

It was great for xarchitekten to be invited to BDW as Austrian Architects We were expecting a great time by experiencing all this different thinking’s on design issues. At first there was the road movie from Vienna to Belgrade: 600 Kilometers of flat land, an immense impression of wideness - like riding on a green ocean. Arriving Belgrade we were hosted by the perfect Organization and accompanied by very nice people of BDW. The most valuable element of BDW´s Performing, Discussing, Lecturing in the Theater, Visiting the Clubs and Restaurants of Belgrade has been the linking excellent thinking and facing experts coming from different fields of design as well as different regions of Europe. xarchitekten are convinced about the great role of BDW as an Place for multidisciplinary Evolution, therefore BDW is facing a great future. Hopefully xarchitekten will be connected to BDW again.