Related Projects: Belgrade Design Week Festival 2007

Droog is a conceptual design platform in Amsterdam. Droog became a leading actor in the field of design and innovation, with a focus on matters that affect society and its people. Co-founded and directed by curator and author Renny Ramakers, design company Droog creates cutting edge products, projects and events around the world in collaboration with designers, clients and partners.

Droog has been pioneering new directions for design since the early nineties, redefining international notions of luxury in design. Droog is situated in the heart of Amsterdam—at its own revolutionary hospitality concept Hôtel Droog – and has a branch in Hong Kong.

Droog was born from making connections. It initiates partnerships worldwide by exploring globally relevant issues, which lead to innovative collaborations. By working together with a variety of individuals, companies and institutions, projects are rich in what they produce and instigate. Major collaborations include the New Original project, the Rijksmuseum, the Museum of Sex in New York, the CACAU Cultural Centre in São Tomé, and all of the products Droog has ever produced.

My BDW began in Milan, having a crazy meeting with Jovan at the design library in ZONA TORTONA. 09:15 A short espresso with Mauricio Ribotti: "Are you sure you have a meeting with Jovan this time in the morning? It must be a mistake!" 09:40 a man with a small black suitcase enters the café: "Hi CARO!" both man hug. "Oh! Galit, you are also here?" We sit down and immediately start to talk "design”. After 3 espressos I know I have found my partner for the next revolution! Coming to BDW was wonderful, like meeting old friends. BDW is the most passionate conference, full of amazing designpeople that share impossible designdreams. I was honored to be a part of this group  - and would love to see you all again!