PETER BONEN / MUUTO (DK)

Related Projects: Belgrade Design Week Festival 2009

It was a true pleasure to participate in Belgrade Design Week. BDW has great speakers and lots of creative energy and I was amazed by the commitment from the organization and their ability to create an international event of such caliber. Even with a small team, BDW sets a standard that other cities in the world can learn from. Actually, many design events would probably feel embarrassed if they visited Belgrade Design Week and compared themselves.

Together with the best younger Nordic designers the visionary design company Muuto wants to regain the position of the golden era and once again make Scandinavia a leading region of design.

Muuto, the two year old and already internationally successful Nordic design company, strives to add fresh perspectives to Scandinavian design and thereby put the region back in the lead on the international design scene. That is why they chose the name Muuto – inspired by the Finnish word ”Muutos”, meaning change or fresh perspective.

We shouldn't think too much ahead. Just be aware of what's happening around you. What kind of talents you have within you. In long run you want to create future, but future easily becomes an excuse to postpone decisions you have to take today. If you don't change today, tomorrow will be like today. So therefore everything is already happening in the now.

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