NICK CLARK / THE PARTNERS (UK)

Related Projects: Belgrade Design Week Festival 2007

Nick Clark has over 20 years’ experience of creating and inspiring brands. Nick Clark has over 20 years’ experience of creating and inspiring brands. As executive creative director of branding agency The Partners, Nick Clark presented its work at Belgrade Design Week 2007.

Born in Wales, he worked at The Partners studios in London and Sydney for 16 years before moving to the US in 2013 to lead the creative team in New York.

He has led brand strategy and identity programmes for some of the world’s most famous and complex brands including Ford, Telstra, Davidoff and Hilton Hotels as well as the London Symphony Orchestra. He was working on major programs for Colgate, Newell Brands, Revlon, the Ad Council, Equinox, Deloitte, Kargo and the Brooklyn Symphony Orchestra.

Nick is a regular judge for industry awards and a keen commentator on issues of brand and design.

The Partners believes that strong brands are built through the seamless and continual combination of intelligent brand strategy and outstandingly brilliant creativity. The balance and fuse of these skills is what makes The Partners unique.

The Partners has collaborated with Millward Brown and BrandZ on the world’s first financially quantified analysis of how brand-building activities drive growth in brand value. Taking ten years of BrandZ valuation data and uniquely combining this with Millward Brown consumer opinions of these brands, the findings clearly demonstrate that investing in brand positioning and identity produces markedly greater returns in brand value when compared to, or used in conjunction with strong advertising.

www.the-partners.com

So many thanks to all colleagues, Jovan and the entire Belgrade Design Week. BDW is quite different from other design events. It is more about people than products. BDW is healing for designer souls.

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