JAN RIJKENBERG / BSUR / AMSTERDAM CONCEPTING (NL)

Related Projects: Belgrade Design Week Festival 2006

Jan Rijkenberg has been working in the worlds of marketing and advertising since 1979.

He is co-founder of BSUR Group, with offices in Amsterdam and Shanghai, a group of agencies that advises international companies and provides consultative services for the development and communication of new concept brands.

Jan also teaches concepting and communication strategies for postgraduate courses at Groningen University, Tias Business School of Tilburg University, Delft University of Technology and is a regular speaker at marketing conferences around the globe.

He has published widely on trends in concept innovation, marketing and communication. In his other book ‘Corporate Matters’ a collection of his most inspiring columns are collected and deal with the  remarkable observations in the world of corporate branding and identities.

http://concepting.com/EN/Concepting_by_Jan_Rijkenberg_-_ENG.html

Belgrade design week is a unique, inspiring and one-off design event in this significant geopolitical area. It is the only platform that is really working toward a positive change in the sense of perception and understandings of design profession in countries that formed ex Yugoslavia. I was honored that I was a part of such a beautiful and emotional event.

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