JAN RIJKENBERG / BSUR / AMSTERDAM CONCEPTING (NL)

Related Projects: Belgrade Design Week Festival 2006

Jan Rijkenberg has been working in the worlds of marketing and advertising since 1979.

He is co-founder of BSUR Group, with offices in Amsterdam and Shanghai, a group of agencies that advises international companies and provides consultative services for the development and communication of new concept brands.

Jan also teaches concepting and communication strategies for postgraduate courses at Groningen University, Tias Business School of Tilburg University, Delft University of Technology and is a regular speaker at marketing conferences around the globe.

He has published widely on trends in concept innovation, marketing and communication. In his other book ‘Corporate Matters’ a collection of his most inspiring columns are collected and deal with the  remarkable observations in the world of corporate branding and identities.

http://concepting.com/EN/Concepting_by_Jan_Rijkenberg_-_ENG.html

The Belgrade Design Week was the best design conference I have ever enjoyed – the specific spirit of the city in a kind of in between status, the rough tension which can still be felt ten years after the bombs, the pride and the looking for new orientation especially in the young generation – all this is giving the BDW a special flair far away from the current events of the global design circus. In addition the enthusiastic organizational team trying hardly but unsuccessfully to keep the program along the schedules, the informal exchange between the international speakers, the loss of any discipline, the parties on the river … what ever and how ever the interrelations between these aspects are working – it makes the BDW an unique, likeable, inspiring and productive event, I will never forget.

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