JÄGER & JÄGER (DE)

Related Projects: Belgrade Design Week Festival 2013

German corporate design agency Jäger & Jäger presented their work at the Belgrade Design Week 2013 as a family – husband and wife, Mrs. and Mr. Jäger, in fact…

“And pigs might fly – Design between reaction and leadership” was the topic of their lecture. The audience at BDW’s conference heard an in depth insight of how they work, play, dream and answer different challenges and award winning projects from last few years.

They selected five comprehensive projects and presented these each as an example of their approach: completely different tasks in which the term “Innovation” plays a respectively different role. In a fitting grande finale, Jäger & Jäger was awarded by the 2013 European Design Award as Agency of the Year.

www.jaegerundjaeger.de

BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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