HECTOR SERRANO (ES)

Related Projects: Belgrade Design Week Festival 2012

 

Design office founded in London in 2000. Our projects combine innovation with the communication of familiar ideas in unusual and inventive way. His practice is divided into Product Design, under his own name and Spaces, under the commercial name of Borealis.

The client list includes companies such as Muji, FontanaArte, Roca, Moooi, Gandia Blasco, ICEX Spanish Ministry of Industry, Tourism and Trade, Droog Design, Metalarte, La Mediterránea, La Casa Encendida (Caja Madrid) and Valencia City Council among others. The office has received different awards such as the Peugeot Design Award and The Premio Nacional de Diseño No Aburridos, the second prize on the New Bus for London competition with Miñarro García and Javier Esteban and Designer of the Year 2009 by AD magazine. His products have been exhibited extensively in Museums such as V&A in London and Cooper-Hewit National Design Museum in New York and are part of different collections as the Central Museum of Amsterdam. Héctor studied Industrial Design in Valencia before moving to London to study a master’s degree in Product Design at The Royal College of Art.

http://www.hectorserrano.com/

During Belgrade Design Week 2009, you enabled participants to meet with representatives from different countries, in professional, as well a sin social settings, which provided the opportunity for spontaneous interactions, where everyone was engaged in true cross-cultural dialogues. This allowed participants from different countries to become familiar with attitudes, ideas, and practices on the common topics of design.   We had received first hand accounts of current situation in creative fields and intellectual status of Belgrade Design Week, exchanged ideas and knowledge, mixed and mingled among each other. And the unique opportunity was given for all of us to establish professional relationships and develop lifelong friendships. We were eager to discover Belgrade and had a unique chance to enjoy the city! No doubt, it was our first, but not our last visit to Belgrade. All the best to Belgrade Design Week for the future to come! We are looking forward to be a part of your success

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