GUIDO WOSKA / DESIGNIT (DE)

Related Projects: Belgrade Design Week Festival 2014

Guido Woska is Chief Client Officer of Designit, a global design and innovation agency with 15 international offices and 300+ designers and strategists, working for Fortune 500 clients such as Audi, BMW, LG, Samsung, DHL, Brussels Airlines and Microsoft. Guido holds a Masters Degree in Communication Design and Business from the University of Fine Arts in Berlin/Germany and has worked for nearly 15 years on the corporate side as well in creative agencies around the world, including the US, Europe, and Asia. Prior to his current role, Guido was CEO of Designit Germany as well as instrumental in starting Designit Japan.

As a firm believer in the philosophy that design and innovation create sustainable business value, Guido works with many international brands on defining and building their position in markets that change faster every day.
He is a frequent speaker at international events and conferences as well as a guest lecturer at universities.

https://designit.com/

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!

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