GRANT MASON / Anomaly (US)

Related Projects: Belgrade Design Week Festival 2011

Anomaly is an award-winning new-model, multidisciplinary marketing/ communications/ advertising agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam and Shanghai. Anomaly’s art director Grant Mason presented agency’s work at Belgrade Design Week 2011.

Anomaly is an advertising agency founded in 2004 in New York City. The agency was founded by Carl Johnson, Jason Deland, Johnny Vulkan, Mike Byrne, Richard Mulder, and Justin Barocas.

Anomaly is a difficult to define, but exciting to work at ‘new model’ agency. Clients include: Anheuser-Busch InBev, Beats, The Campbell Soup Company, Converse, Diageo, Diesel, Google, Hershey’s, Lego, MINI, Nike, Sally Hansen and The Coca-Cola Company.

Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies – among the usual suspects.

Anomaly has also been honoured with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for hmbldt, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns.

A Miami Ad School – San Francisco graduated, Grant Mason has worked in Omaha, Chicago, and London before landing in New York City. Grant has occupied desks at some of the world’s most innovative agencies including JWT, Anomaly, Johannes Leonardo, BBDO, and currently Wieden+Kennedy New York. Throughout his career he’s created work for clients such as JetBlue, Halls, Smirnoff, Huggies, Microsoft, Motorola, Converse, Umbro, Budweiser, Google, AT&T, Bud Light, Spotify, Duracell, and FS1. His campaigns have been recognized by Cannes, One Show, D&AD, Clio Awards, ADC, LIA, Effies, and top prizes at AICP and the Ciclope Festival.

www.anomaly.com

Beograd is a regional centre and BDW is really professional and sympathy all over to me. Major compliments to all, you're doing a great pioneering job. Such a pity that local business and government still don't grasp the real importance and potential of it. If countries like UK, DK, NL support it, this is because it is quality; Serbia should support it because it is important and (more) Serbian companies should participate to reap the benefits in cooperation with Serbian designers. So what is smart in this consequence? Insert the BDW logo with the year 2011.

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