GRANT MASON / Anomaly (US)

Related Projects: Belgrade Design Week Festival 2011

Anomaly is an award-winning new-model, multidisciplinary marketing/ communications/ advertising agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam and Shanghai. Anomaly’s art director Grant Mason presented agency’s work at Belgrade Design Week 2011.

Anomaly is an advertising agency founded in 2004 in New York City. The agency was founded by Carl Johnson, Jason Deland, Johnny Vulkan, Mike Byrne, Richard Mulder, and Justin Barocas.

Anomaly is a difficult to define, but exciting to work at ‘new model’ agency. Clients include: Anheuser-Busch InBev, Beats, The Campbell Soup Company, Converse, Diageo, Diesel, Google, Hershey’s, Lego, MINI, Nike, Sally Hansen and The Coca-Cola Company.

Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies – among the usual suspects.

Anomaly has also been honoured with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for hmbldt, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns.

A Miami Ad School – San Francisco graduated, Grant Mason has worked in Omaha, Chicago, and London before landing in New York City. Grant has occupied desks at some of the world’s most innovative agencies including JWT, Anomaly, Johannes Leonardo, BBDO, and currently Wieden+Kennedy New York. Throughout his career he’s created work for clients such as JetBlue, Halls, Smirnoff, Huggies, Microsoft, Motorola, Converse, Umbro, Budweiser, Google, AT&T, Bud Light, Spotify, Duracell, and FS1. His campaigns have been recognized by Cannes, One Show, D&AD, Clio Awards, ADC, LIA, Effies, and top prizes at AICP and the Ciclope Festival.

www.anomaly.com

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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