GRANT MASON / Anomaly (US)

Related Projects: Belgrade Design Week Festival 2011

Anomaly is an award-winning new-model, multidisciplinary marketing/ communications/ advertising agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam and Shanghai. Anomaly’s art director Grant Mason presented agency’s work at Belgrade Design Week 2011.

Anomaly is an advertising agency founded in 2004 in New York City. The agency was founded by Carl Johnson, Jason Deland, Johnny Vulkan, Mike Byrne, Richard Mulder, and Justin Barocas.

Anomaly is a difficult to define, but exciting to work at ‘new model’ agency. Clients include: Anheuser-Busch InBev, Beats, The Campbell Soup Company, Converse, Diageo, Diesel, Google, Hershey’s, Lego, MINI, Nike, Sally Hansen and The Coca-Cola Company.

Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies – among the usual suspects.

Anomaly has also been honoured with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for hmbldt, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns.

A Miami Ad School – San Francisco graduated, Grant Mason has worked in Omaha, Chicago, and London before landing in New York City. Grant has occupied desks at some of the world’s most innovative agencies including JWT, Anomaly, Johannes Leonardo, BBDO, and currently Wieden+Kennedy New York. Throughout his career he’s created work for clients such as JetBlue, Halls, Smirnoff, Huggies, Microsoft, Motorola, Converse, Umbro, Budweiser, Google, AT&T, Bud Light, Spotify, Duracell, and FS1. His campaigns have been recognized by Cannes, One Show, D&AD, Clio Awards, ADC, LIA, Effies, and top prizes at AICP and the Ciclope Festival.

www.anomaly.com

It was great for xarchitekten to be invited to BDW as Austrian Architects We were expecting a great time by experiencing all this different thinking’s on design issues. At first there was the road movie from Vienna to Belgrade: 600 Kilometers of flat land, an immense impression of wideness - like riding on a green ocean. Arriving Belgrade we were hosted by the perfect Organization and accompanied by very nice people of BDW. The most valuable element of BDW´s Performing, Discussing, Lecturing in the Theater, Visiting the Clubs and Restaurants of Belgrade has been the linking excellent thinking and facing experts coming from different fields of design as well as different regions of Europe. xarchitekten are convinced about the great role of BDW as an Place for multidisciplinary Evolution, therefore BDW is facing a great future. Hopefully xarchitekten will be connected to BDW again.

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