Related Projects: Belgrade Design Week Festival 2012

Jung von Matt was founded in 1991. Today, the advertising agency offers a complete repertoire of marketing communication services. Headquartered in Hamburg, Germany, with affiliates in Germany, Austria, Switzerland, Sweden, China, Poland and the Czech Republic, Jung von Matt is the second biggest owner-run German advertising agency, behind Serviceplan. Jung von Matt provides its clients with creative and efficient marketing communication across all channels and disciplines.

Götz Ulmer studied Graphic Design and started his career in 1995 as a Junior Art Director in Jung von Matt. Götz was honoured with numerous awards for clients like Vodafone, MINI, eBay, Audi, Mercedes and the Hamburg Philharmonic Orchestra in international advertising festivals and judged most of them: Cannes, DA&D, ADC Europe, OneShow, Clio, New York Festivals, etc. Since 2015 he’s a proud member of One Show’s International Board Of Directors. Today, he is partner in Jung von Matt.

Jung von Matt is one of Germany’s biggest and most admired independent marketing groups, built around a highly regarded creative shop whose two founders were once described by news magazine Der Spiegel as the “pop stars of German advertising”. The first Jung von Matt clients in Germany included Sixt, Sparkasse, TV-Spielfilm, Ricola, Bild Zeitung, Wirtschaftswoche, Mey and Deutsche Post. Today, the agency continues to support all of these companies.

There are now more than 25 agencies under the overall umbrella of Jung von Matt. To differentiate between the agencies, each one is named not by city, but by its biggest local river. The main agency in Hamburg, for example, is Jung von Matt/Alster after the river Alster, and Berlin is JvM/Spree after that city’s principal waterway. The group has also assembled a substantial collection of satellite agencies offering more specialised services. They include direct & digital JvM/next, and JvM-branded design, event marketing, sports sponsorship, PR and planning units, branded content agency 7Seas, public affairs consultancy Navos and a music consulting unit, White Horse. There is also a joint venture with Mediaplus, the dedicated arm of main independent rival Serviceplan, to offer media planning and buying.

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!