Jan-Erik Lunbderg / GENEVA LAB (CH)

Related Projects: Belgrade Design Week Festival 2011

Based in Switzerland, Geneva Lab adds simplicity to sophisticated electronic products. Experts from a range of industries – including industrial design, fashion, and technology – hold the creations in high regard for their distinct balance of performance, simplicity, style, and sustainability. Geneva Lab’s founder and director Jan-Erik Lunbderg spoke about the passion and vision hidden behind his company’s global success.

Geneva lab is a Swiss manufacturer of a sophisticated electronic products which features a balanced performance, simplicity, style and sustainability. Their product, Geneva Sound System, started a revolution in the audio world, creating and spreading the 3D sound through space with help of only one device, the speaker. With its shape and design, their products do not carry the title of simple “electronic devices”, but a highly sought after design artefact, which is explaining the fact that they sell to leading fashion and design stores all around the world. The main objective of Geneva lab is that their devices become the best in their category. WIRED magazine crowned Geneva Sound Systems the “Steinway” of the audio world, with other systems merely toy pianos. It was a world first. Revered for their rich heritage, incredible sound and striking look, the Geneva Sound Systems of today grace leading fashion stores worldwide.


Been a few weeks after the end of the Belgrade Design Week, but in my mind is still alive all the energy collected in the three very intense days in Belgrade. I enthusiastically accepted the invitation to the BDW 2010 but, honestly, I did not expect to live a so unique experience: BDW Conference is an incredible concentration of creativity, freedom, passion and feeling that involves all participants. Amazing the people of the organization guided by the genius and craziness of Jovan!