GAYE CEVIKEL / GAIA & GINO (TR)

Related Projects: Belgrade Design Week Festival 2007

GAIA&GINO, the luxury design brand, was founded in 2004 and is headquartered in Istanbul, Turkey.

The company is named after the founder Gaye Cevikel’s nickname and her dog Gino. Gaye is the creative person who combines her strategic mind with the talents of the designer, to bring out the outstanding GAIA&GINO collections. Having distinguished itself with poetic, inventive and story telling products, the company earned a reputation as one of the international design scene’s most promising luxury interior accessories brand. Besides, the company’s commitment to excellent design, to integrating fresh concepts into everyday home life, and to creating eye-catching objects within a traditional context, has resulted in successful partnerships with some of the world’s foremost designers.

The line combines contemporary design with a Turkish sensibility by asking design luminaries such as Andrée Putman, Annette Hinterwirth, Arik Levy, Brad Ascalon, Christian Ghion, Constantin Boym, David Adjaye, Defne Koz, Emir Uras, François Azambourg, Harry Allen, Jaime Hayon, Juergen Mayer H., Karim Rashid, Nendo, Noé Duchaufour Lawrance, PearsonLlyod, Scholten & Baijings, Sebastian Bergne and Yves Béhar to incorporate handcraft techniqes into innovative objects. The choice of designer is essential, as their language must be in line with the company’s identity: dynamic, organic, emotional, multi-disciplinary, and multi-cultural. Designated as one of the “Best of 2005 and 2008” by TIME Magazine, GAIA&GINO products have garnered prestigious awards, notably from IDEA, Red Dot Design, Design Plus, Good Design, Interior Design BOY Award and Design Management Europe. GAIA&GINO lines are available in high end luxury stores worldwide and is preferred by the interior design and architectural firms in their hospitality projects.

www.gaiagino.com

BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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