Jonas Pettersson / FORM US WITH LOVE (SE)

Related Projects: Belgrade Design Week Festival 2011

Form Us With Love is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design. At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people. The work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.

After finishing the University of Kalmar, Jonas Pettersson, John Lofgen and Petrus Palmer decided to initiate their own Swedish design company. They develop objects for leading design companies producing furniture and lighting, which is their main object of focus. They worked for the Design House Stockholm, Designgalleriet, Muuto, Nordic Hotels, Philips, Voice/Lammhults, Westal, Zero… In the same time, the FUWL studio doubles as showroom which hosted many high quality exhibitions in Sweden, besides being the atelier where the designers create. Today this young designers successfully master the impediments and reach their goals, one by one, while not lacking new plans. They won the Red Dot design Award 2007, the IF Communication Design Award 2010, the Swedish Elle Decoration Award – Young designer of the year 2011, among others.

Been a few weeks after the end of the Belgrade Design Week, but in my mind is still alive all the energy collected in the three very intense days in Belgrade. I enthusiastically accepted the invitation to the BDW 2010 but, honestly, I did not expect to live a so unique experience: BDW Conference is an incredible concentration of creativity, freedom, passion and feeling that involves all participants. Amazing the people of the organization guided by the genius and craziness of Jovan!