Related Projects: Belgrade Design Week Festival 2012

Fallon is a full-service advertising agency headquartered in Minneapolis, Minnesota, with affiliate offices in London, Prague, Detroit, and Tokyo. It is a subsidiary of Publicis. The agency believes in family as a business model, in the dignity of the individual. Fallon believes that creativity is the last legal means to an unfair advantage. Gui Borchert and Tarek Sioufi presented Fallon’s London work at Belgrade Design Week 2012.

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.” Today, this mantra is unwavering. Fallon is a creatively-led agency who pinned the public reputation on the commitment to smarts.

Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.


During the 10 year history of Normann Copenhagen, we have learned that passion for design and architecture is strongly connected to people and not places. Coming from a part of the world where DESIGN is almost part of your DNA and every household has a selection of Design Classics, does not guarantee that passion is found.   When coming to Belgrade for the BDW 2009 we found a dedication and passion at the highest level. We can only be jealous that such events, created with passion and real interest to push the viewers and visitors to the next level are not more commonly found in Denmark. That again is a tribute to the great efforts found behind BDW and we hope to be part of your events in the years to come.