Alessandro Pierandrei gave a lecture at Belgrade Design Week 2008 as a professor at Politecnico di Milano and founder of the Pierandrei Associati.
Pierandrei Associati is a design studio founded in 1997, working both in Italy and internationally. Passion and independent thinking are the core themes leading the three partners – Alessandro Pierandrei, Fabrizio Pierandrei and Stefano Anfossi- in a holistic approach that includes architecture and design as part of a more complex system that includes also emotional, communicative and sociological aspects. An innovative way of working that in 2007 has been awarded with the selection of several works in the exhibition – The new Italian Design- at the Triennale in Milan.
A design process that merge a -hands on- approach, developed over the several years of collaboration with Renzo Piano and Richard Rogers, together with a great passion for the complexity of today’s world.
Passion that can be found also in the academic activities with the Polytechnic of Milan and several other international universities.
The works of Pierandrei Associati show their open attitude towards the coexistence of different cultures and disciplines: a cross-fertilization that defines a non-linear approach to design in which technology, communication, science and art contribute to the intensification of the users’ experiences with the spaces and products designed by the Studio.
Among the most relevant projects and works there are several flagship and concept stores for the fashion brands North Sails, Baci & Abbracci, Outrage, the Duomo Hotel in Rimini and the Maserati showroom in Modena (both with Ron Arad). Also the Queen Village in Cattolica, Atelier Notify and the new headquarters of the Medical Association in Milan; the training offices for Sun Microsystem and the National Sealife Information Center of the Genoa Acquarium; experimental and research spaces such as the moving pavilion L4M and the installations -Wow, linking the Glob- and -Kulana Nalu, glowing spaces-.
In 2009, Pierandrei Associati designed for Tecno the beta operative system, specifically conceived to reply the needs of the office and adapting to the evolutionary progress of its user.