AIRSIDE (UK)

Related Projects: Belgrade Design Week Festival 2009

Belgrade Design Week is really good. We were extremely well looked after, and the conference was dynamic, interesting and different. The food and the parties were also very memorable! Thanks for inviting us, we had an excellent time.

Airside is a creative agency working across the disciplines of graphic design, illustration, digital, interactive and moving image.

Founded in 1998 by Alex Maclean, Fred Deakin and Nat Hunter, Airside’s unique approach has won many awards including recognition from D&AD, Bafta and Design Week. Despite our small size we are currently the number two digital specialist agency in Design Week’s Creative Survey (November 2008).

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!

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