AIRSIDE (UK)

Related Projects: Belgrade Design Week Festival 2009

Belgrade Design Week is really good. We were extremely well looked after, and the conference was dynamic, interesting and different. The food and the parties were also very memorable! Thanks for inviting us, we had an excellent time.

Airside is a creative agency working across the disciplines of graphic design, illustration, digital, interactive and moving image.

Founded in 1998 by Alex Maclean, Fred Deakin and Nat Hunter, Airside’s unique approach has won many awards including recognition from D&AD, Bafta and Design Week. Despite our small size we are currently the number two digital specialist agency in Design Week’s Creative Survey (November 2008).

B.D.W. is "Being with your whole creative self in WONDERLAND". Getting out of the line (box), navigating into the world of sensation and intellect, showing curiosity and sharing knowledge, living in clear and vague situations, bringing Art & design to talk to each other, loving, touching, eating, growing, expecting the unexpected and yet always being surprised, never accepting what was planned a month earlier. And people, interesting people, creative people, wonderful, open-minded people, beautiful people, people who think DESIGN IS A WAY OF THINKING. All of this is true. I was lucky to be there and loved it.

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