Related Projects: Belgrade Design Week Festival 2012

180 Amsterdam is an independent, global creative company. Al Moseley presented agency’s work at Belgrade Design Week 2012.

The agency helps businesses design and transform iconic brands that thrive in a moving world. 180 Amsterdam connects brands to people, and people to brands. In a fast moving world, that means partnering with business leaders, addressing their challenges creatively, and achieving the creative leap that will allow their business to evolve and adapt.

No force is more powerful than a new perspective. To see the world not as it is, but as it could be. For over 20 years the agency has been relentless in the pursuit away from sameness.

The agency commits to building bespoke teams around the client’s problems – creating the ideas that become powerful operating systems for their brands – galvanising their businesses, driving growth and delivering cultural impact.

Today, the office has 24 different nationalities, speaking 19 languages (everything from Finnish to Mandarin and even Welsh), but with one shared belief in the power of 180 thinking; never afraid to get around a table and ask the difficult question, dig a little deeper or turn the situation around and suggest ‘what about if we looked at it like this?’.

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!