Related Projects: Belgrade Design Week Festival 2012

180 Amsterdam is an independent, global creative company. Al Moseley presented agency’s work at Belgrade Design Week 2012.

The agency helps businesses design and transform iconic brands that thrive in a moving world. 180 Amsterdam connects brands to people, and people to brands. In a fast moving world, that means partnering with business leaders, addressing their challenges creatively, and achieving the creative leap that will allow their business to evolve and adapt.

No force is more powerful than a new perspective. To see the world not as it is, but as it could be. For over 20 years the agency has been relentless in the pursuit away from sameness.

The agency commits to building bespoke teams around the client’s problems – creating the ideas that become powerful operating systems for their brands – galvanising their businesses, driving growth and delivering cultural impact.

Today, the office has 24 different nationalities, speaking 19 languages (everything from Finnish to Mandarin and even Welsh), but with one shared belief in the power of 180 thinking; never afraid to get around a table and ask the difficult question, dig a little deeper or turn the situation around and suggest ‘what about if we looked at it like this?’.

It was great for xarchitekten to be invited to BDW as Austrian Architects We were expecting a great time by experiencing all this different thinking’s on design issues. At first there was the road movie from Vienna to Belgrade: 600 Kilometers of flat land, an immense impression of wideness - like riding on a green ocean. Arriving Belgrade we were hosted by the perfect Organization and accompanied by very nice people of BDW. The most valuable element of BDW´s Performing, Discussing, Lecturing in the Theater, Visiting the Clubs and Restaurants of Belgrade has been the linking excellent thinking and facing experts coming from different fields of design as well as different regions of Europe. xarchitekten are convinced about the great role of BDW as an Place for multidisciplinary Evolution, therefore BDW is facing a great future. Hopefully xarchitekten will be connected to BDW again.