German studio Dante – Goods and Bads presents their latest work in Milan from April 14 – 19th, as one of the eight key international studios who epitomize the new concept of Designers – Makers – Entrepreneurs, rethinking the entire business and creative model of design. Dante’s exhibition is part of BRAND NEW WORLD MILANO 2015 @ DUŠAN, curated and produced by Vesna and Jovan Jelovac. As a part of the Milan 2015 FouriSaloni program, Brand New World shows a pure DESIGN 2.0 philosophy, unthinkable of only a few years ago. The concept is staged in arguably one of the most elegant design showrooms in the city – DUŠAN, Via Antonio Zarotto 1, powered by LAUFEN.


Aylin Langreuter and Christophe de la Fontaine, started their own business just three years ago, establishing the innovative Dante goods and Bads design studio in Milan, and achieved instant remarkable success, as they say, among other things thanks to the crisis. Their ingenious designs were suddenly acceptable for production in cutting edge Milanese ateliers, which normally would have been occupied with commissions for leading global brands. Dante Goods and Bads is reminiscent of classic values in terms of esthetics and in the same time radically innovative in terms of cutting edge quality production and materials. Because of its particular approach to the creative and production processes, the objects that this company produces are very exclusive. Dante deals with interiors and furniture, from this year on even with lighting, which allows them to engage in completely different areas.


 – Any project ever made is intended to give a specific answer to a certain topic, resulting in the most appropriate vision in the time being. Luckily, overcoming this peak, it gives space for new opportunities….mentioning Enzo Ferrari, the best Ferrari is the next Ferrari. We are proud being able to work with enthusiasm on a daily base, with each other in this challenging field. Not mentioning the 8 prestigious awards, received for the porcelain tableware “Format” designed for Rosenthal, introduced for there 50’s anniversary of the Studio-line, figuring the most awarded series all time in Rosenthal history, said Aylin Langreuter and Christophe de la Fontainethe founders of Dante.


Basically, they do only what they want to, and that kind of approach allows them not to slip into boredom and not to fall into a routine. They produce everything themselves, so everything is always new and fresh for them, which is the driving force defining the base of the Dante Goods and Bads brand.

For the moment all our energy goes to keep rising the highly fragile endeavor that ‘Dante – Goods and Bads’ is. Ok design is our daily bread but running a proper company is definitely a different pair of shoes, said Aylin and Christophe.

There is no secret remedy, while professional you dip from your experience and most of the awareness of your personal intuition, one thing leads to another. Try again, fail again, fail better, concluded Aylin and Christophe.


Dante – Goods and Bads for Brand New World

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.