ido garini composes luscious food cravings with conical utensils at belgrade design week 2014

designboom oct 24, 2014
photos by masha bakker photography

ido garini is an eating experience designer and owner of studio appétit, whose practice involves the participation in an open-ended investigation of culinary culture and the emotions triggered by food. his projects underscore the interplay between the artistic palette and the sensory one, bringing together food, photography, utensils, crafts and even makeup to create a very specific oral, tactile, and aesthetic experience. one of his most recent undertakings has seen him delve into the decadence of food fetishists, and the ways in which design can satisfy extreme edible desires.

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-02pineapples interplay with the porcelain cone-shaped utensils

‘luscious food cravings’ is a contemporary concept of multidisciplinary design, created in collaboration with dutch studio lenneke wispelwey. together, the team has realized not only a collection of products for dining, but also an complete sojourn through the experiential activity of eating. the series of porcelain ‘dishes’ redefine shape and use, while the photographic documentation manifests as sensually composed portraits of ingredients, reminiscent of a rembrandt still life. at belgrade design week 2014, garini spoke to an audience about his innovative approach to eating, and told designboom more about his ‘luscious food cravings’, the varied team of creative and culinary and professionals involved in the project, and how design can satiate some of our wildest and most intense appetites.

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-11a series of fruits and flowers are carefully situated on the cones

garini on the design of objects for the ‘luscious food cravings’ collection: ‘the whole idea behind these cones is a new way to present food, to create a complete image of the cone with the food on top of it. it really glorifies the food in a way, because it becomes like an ornament that you can put on the wall like an art piece or still life object. we created this world of images, especially for the project. our goal for the photography was to create something like a still life painting, so all of our photographs are inspired by still life paintings.’

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-12asparagus and edible plants are arranged to interact with the porcelain tools

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-13a white porcelain bowl richly contrasts a saturated red broth within

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-14a mirror placed on the table allows dining guests the opportunity to watch themselves as they eat

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-03grapes and cheese are composed on the cones, acting as tableware for serving

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-04a peach slice is spiked by the cone’s edge

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-05a layered arrangement of vegetables and cheese sit carefully a top a porcelain cone

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-06a new way of serving a sandwich

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-07white chocolate is sensually poured on a banana by a spoon-like cone

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-08berries are pierced by porcelain and surrounded by chocolate cones of the same shape

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-09the preparation and presentation of meet and vegetables

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-10a porcelain cone pours liquid chocolate onto a waffle

ido garini tells designboom about ‘luscious food cravings’ at belgrade design week 2014

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-25ido garini gives a lecture at belgrade design week 2014 . image © designboom

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-24jovan jelovac, founder of belgrade design week, and ido garini at the conference. image © designboom

ido-garini-ceramics-luscious-food-cravings-belgrade-design-week-2014-designboom-22ido garini, food experience designer. portrait © designboom



about belgrade design week:

2014 marks the ninth edition of belgrade design week, an annual, internationally-renowned festival for creative industries and modern business in serbia and throughout the south east european area. since 2005, founder jovan jelovac has successfully forged multicultural connections between artists, designers and entrepreneurs from the region with the greater global design scene. the initiative serves as a platform for creatives to engage in the exchange of ideas across a range of disciplines — advertising, architecture, arts management, communications, design, fashion, marketing, new media and publishing — delivering approximately 30 international speakers who share their perspectives and personal developments in their respective fields.

this year’s conference program ‘brand new world’ sets opens up discussion regarding the creation of new values in today’s fast changing world. on the occasion of this edition, president of the republic of serbia, tomislav nikolic opened the initiative, stressing the importance of the creative industries for the continued development of the country’s economy. local designers stand side by side with some the world’s greatest talents in a rare opportunity to bring the world to belgrade and to present belgrade to the world. find out more about the program, selection of keynote speakers and exhibition sites on designboom, here.

nina azzarello

read the original on designboom

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!