Cars are a hot topic in Belgrade regarding the 51. International Motor Show, and we have the privilege to announce that Virgilio Fernandez, chief designer of the FIAT 500L, will speak at this year’s BDW conference!

The brand new FIAT 500L is making Serbia as its production country known around the world, with keywords such as innovation, design, quality and high production standards coming from Kragujevac, pushing the whole national economy forward. Everybody speaks about the FIAT 500L, but mostly on a political and executive business level, and to our astonsihment, nobody presented the people behind its design. To correct this huge mistake, for the first time ever in Serbia you will meet the makers of this project at the BDW 2013 conference! Find out how the CENTRO STILE in Torino created FIAT’s arguably most progressive and fashionable car in history, but certainly the Serbian most important industrial product of the 21st century.



I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.