BDW & DOMUS ACADEMY PRESENT “100% Future Serbia 2013 Competition”

06 / 07 / 08 JUNE 2013
Three days of the most exciting global creative, business and educational BDW conference “INNOVATION 2”, for the eight time in row in Belgrade, from June 6th until June 8th 2013. The world’s best from the full specter of creative industries – branding, design, architecture, publishing, advertising, fashion, new media, film, entrepreneurship and culture – will explain HOW TO CREATE NEW VALUE in a fast changing world driven by INNOVATION!
A must for every progressive person and company planning the future of their business, institution, community, region, and especially for creatives planning their own future and the future of their clients: AS YOU READ THIS, IDEAS AND CONNECTIONS FORGED AT BDW ARE BLOSSOMING AROUND THE WORLD.
Belgrade Design Week (Belgrade, Serbia) and Domus Academy (Milano, Italy) jointly present the 2013 edition of the traditional “BDW 100% Future Serbia Competition”
Belgrade Design Week (BDW) and Domus Academy (DA), Milan, in collaboration with Nemestic Studio, for the first time jointly call young creatives from Serbia and the entire region to participate in the “BDW 100% Future Serbia” competition, which is now organized for the third time in row, after much success in past two years. Belgrade will once again become centre of young creatives from the whole SEE region from June 2nd to 9th. We invite everybody involved in architecture, object design, graphic design, advertising, fashion, film, photography, applied arts to develop ideas and projects related to this year’s BDW’s topic “Innovation”. One best candidate will be awarded with a FULL SCHOLARSHIP FOR A 2013 SUMMER COURSE AT THE FAMOUS DOMUS ACADEMY IN MILAN! The “BDW 100% Future Serbia” contest will take place from May 1st 2013 until May 25th 2013. The winners will be chosen by a DOMUS ACADEMY jury, in cooperation with BDW and Nemestic studio.


Domus Academy (Milano, It) in collaboration with Nemestic Studio will be awarding:
1. One best candidate with a full scholarship for a summer course at Domus Academy in Milan in 2013 (covering the
tuition fee of a 1750 € value).
2. All candidates are required to develop one WORK related to one of the following courses of the Summer program they
wish to apply for:
Service Design for the Customer Experience, 1 – 12. july 2013.
Design for All, 15 – 26. july 2013.
A Cultural approach to design innovation, 29. jul – 9. august 2013.
Designing the Shopping Experience, 8 – 19. july 2013.
Interior Design for Hotels, 15 – 26. july 2013.
Designing the Exhibition, 9 – 20. september 2013.
Design and Entrepreneurship, 1 – 12. july 2013.
Domus Academy is one of the most prestigious fashion and design schools in Europe and world. It has a various spectre of master and summer courses with a focus on design topics. Domus Academy was founded in Milan in 1982 as the first postgraduate design school in Italy and today has students from all over the world. Domus Academy Summer Courses are short intensive courses specific on those themes of design fields that are extremely topical and challenging for university students and young professionals keen on enhancing knowledge and skills with the objective to open new perspectives for the business implementation.

BELGRADE DESIGN WEEK 2013 will be awarding:

1. The second best 5 candidates chosen by DA will be rewarded with an equal second prize consisting of free tickets for the famous international BDW 2013 Conference in June in Belgrade, Serbia.
2. The third best 20 candidates will be rewarded with an equal third prize consisting of tuition at a BDW “DizajnLabs” Workshop moderated by Sergei Sviatchenko, one of the most influential innovators of modern collage, on June 4th during BDW, in Belgrade, Serbia.
3. The fourth best 20 candidates will be rewarded with an equal fourth prize consisting of tuition at a BDW “DizajnLabs” Workshop moderated by Gianluigi Riccuperati, the Dean of the Domus Academy, on June 5th during BDW, in Belgrade, Serbia.
4. The overall best 100 works will be rewarded with an equal fifth prize consisting of exhibition space in one of the 100 shop windows in the centre of Belgrade, from June 2nd to June 9th at least, organized by BDW;
5. Out of the 100 works in 100 shop windows, the 10 to 20 best ones, depending on the location, will be jointly exhibited at one location in Belgrade, as the competition’s place of special focus.

BDW’s 100% FUTURE SERBIA segment is devoted to the promotion of young creatives exhibited for the first time and established authors who want to exhibit for the first time in shop windows all over the city center.

The main idea is to transfer classical museum exhibitions to the streets of the city and to present them to a wider general audience, not only to those who regularly visit galleries and exhibitions. The exhibition will show authors who present their works as livesize objects and models. Visitors and passers-by have a rare opportunity to see the exhibited works during an easy stroll from Kalemegdan to Slavia, while also discovering interesting new locations presenting fresh Serbian design jewels all over the town, following a printed special map which is widely distributed. With the 100% FUTURE SERBIA project, Belgrade Design Week supports strongly the local design scene, while by positioning the artefacts in Belgrade’s shop windows, we support Belgrade’s retail and horeca in times of crisis, focusing for one week the attention of media, institutions and the general public to all segments of the creative industries.
Free participation for creatives and the grand opening with special awards is made possible by support from the patrons of the project, among them owners of shop windows in first place. In last years esteemed patrons of the project were the Ministry of Culture, BELEF, Gorenje and Knjaz Miloš.
Participation and requirements for admission:
Application for the first prize, DA scholarship, is reserved for candidates living in South East Europe who are on their final year of any sort of creative studies (Architecture, Design, Photograhy, Fashion, Applied Arts, Visual Arts…) and young professionals under 35 years old.
Applying for second, third and fourth prize is open to wider audiences: its open for students of all years and all creative professionals under 35 years old, living in South East Europe. Participation in the competition is free of charge. Additionally, BDW has reserved tickets for the competition participants for the price of only 99 EUR! The 100% FUTURE SERBIA tickets include entrance to all three days of the BDW 2013 conference and ticket holders are also have priority to all BDW DizajnLabs with a limited number of participants.

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B.D.W. is "Being with your whole creative self in WONDERLAND". Getting out of the line (box), navigating into the world of sensation and intellect, showing curiosity and sharing knowledge, living in clear and vague situations, bringing Art & design to talk to each other, loving, touching, eating, growing, expecting the unexpected and yet always being surprised, never accepting what was planned a month earlier. And people, interesting people, creative people, wonderful, open-minded people, beautiful people, people who think DESIGN IS A WAY OF THINKING. All of this is true. I was lucky to be there and loved it.